Modern enterprise logistics and its functions
To begin with, how to determine the level of development of its logistics achieved by a specific enterprise, since the article will deal with the logistics of a modern enterprise.…

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Opportunities and threats for Russian capital in Ukraine
Recently, the situation around Russian business in Ukraine has been artificially inflated by information in the media about the threat of confiscation of Russian assets in response to the nationalization…

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HOW TO WRITE A COMMERCIAL OFFER?
How do you assess the investment component of Ukraine as a country with a market economy? Despite a certain political and macroeconomic instability during the last two years, the prospects…

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Rubik's Cube in Counseling
Training, as a tool, relates to training counseling. From the point of view of the subject of counseling, it is aimed at solving the problem set by the client. The…

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price decision

Technology for effective marketing pricing “How to”

The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to the optimal increase in net profit, positive net cash flow and the market value of the enterprise.
First, it is a technology, i.e. a logical sequence of actions leading to the achievement of the goal: the creation of effective pricing for the company’s products. Practical pricing or pricing “As is” is often a continuous experiment to find the most optimal price, and on Monday the company thinks about increasing sales by reducing prices, and on Thursday recalls the need to increase profits by increasing prices. Continue reading

HOW TO LEAD A COMPANY FROM THE FINANCIAL CRISIS
The reasons for the financial crisis in an enterprise can be both a general market downturn, an incorrectly chosen development strategy, and inefficient management work. Regardless, universal tools can be…

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Opportunities and threats for Russian capital in Ukraine
Recently, the situation around Russian business in Ukraine has been artificially inflated by information in the media about the threat of confiscation of Russian assets in response to the nationalization…

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