QUESTIONS AND ANSWERS ON COACHING
Coaching is one of the ways to learn to learn effectively. It originated in the 90s of the 20th century. This was the period of the emergence of such communication…

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The economic basis of effective management
Effective management of the sales department of products - the center of marginal profit is based on the manager’s understanding of the content of the economic and accounting model of…

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INFORMAL VENTURE CAPITAL MARKET: BUSINESS ANGELS
The informal venture capital market consists of private investors who invest their personal financial resources in new and growing small firms. They are called "informal investors", or "business angels" (business…

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price decision

Technology for effective marketing pricing “How to”

The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to the optimal increase in net profit, positive net cash flow and the market value of the enterprise.
First, it is a technology, i.e. a logical sequence of actions leading to the achievement of the goal: the creation of effective pricing for the company’s products. Practical pricing or pricing “As is” is often a continuous experiment to find the most optimal price, and on Monday the company thinks about increasing sales by reducing prices, and on Thursday recalls the need to increase profits by increasing prices. Continue reading

Tales of Consulting Tribes
The development of the consulting services market goes through the same stages as other business lines. First, in the literal sense, all who feel like it are climbing. Then, most…

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SUPPORT FOR PRIVATE INVESTMENT INFRASTRUCTURE
The current crisis has shown businesses and politicians that betting on speculative operations and inflating the market cannot be a long-term development strategy. The future of Ukrainian business in the…

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INVESTMENTS IN UKRAINE: FAVORABLE, BUT TOO TOO RISK
Investors are withdrawing assets from Ukraine, because over the past two years it has become difficult and dangerous for them to work here. Even such a dedicated partner to Ukraine…

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