counseling in the group
Improving the company’s business processes
What is a company (enterprise, organization, institution): a set of structural units (departments, divisions, bureaus, workshops, sites, services) or a set of business processes? Of course, both. However, looking at a company as an aggregate of business processes and managing them has significant advantages in a competitive environment for better and faster customer satisfaction, which are not only consumers of products (finished products, goods, works, services), but also company owners, suppliers, staff. Thus, those interested in improving the organization’s business processes are its owners, personnel, consumers, suppliers and the state, who are the “joint-stock” groups of the organization, and the company’s ability to survive in a complex, demanding and changeable environment and to achieve the goals for which it was created. Continue reading
Technology for effective marketing pricing “How to”
The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to the optimal increase in net profit, positive net cash flow and the market value of the enterprise.
First, it is a technology, i.e. a logical sequence of actions leading to the achievement of the goal: the creation of effective pricing for the company’s products. Practical pricing or pricing “As is” is often a continuous experiment to find the most optimal price, and on Monday the company thinks about increasing sales by reducing prices, and on Thursday recalls the need to increase profits by increasing prices. Continue reading
Effective sales force management
“Application of the CVP interconnection accounting model beyond the acceptable and relevant range or over long time periods.”
The CVP interconnection accounting model is a convenient model for making decisions on enterprise management within the acceptable range of the “Volume of production (purchase of goods) driver and its sales” driver. Spreading the logic of the accounting model beyond the acceptable range without changing the revenue function from product sales and the enterprise total cost function is an error, since these functions are non-linear over a wider range of changes in driver values. Continue reading