HOW TO LEAD A COMPANY FROM THE FINANCIAL CRISIS
The reasons for the financial crisis in an enterprise can be both a general market downturn, an incorrectly chosen development strategy, and inefficient management work. Regardless, universal tools can be…

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Opportunities and threats for Russian capital in Ukraine
Recently, the situation around Russian business in Ukraine has been artificially inflated by information in the media about the threat of confiscation of Russian assets in response to the nationalization…

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Basics of Effective Entrepreneurship
How does optimal stock management and effective inventory management compare? Optimal inventory management is SKU inventory management that meets any criterion (rule) of optimality, i.e. the best fit rule. The…

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Practical sense to know the basics of effective entrepreneurship
Stocks love an individual approach to themselves, as money loves silence, and people have an individual, suitable system of motivation. The object of management in logistics inventory management is SKU.…

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price or leave

Technology for effective marketing pricing “How to”

The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to the optimal increase in net profit, positive net cash flow and the market value of the enterprise.
First, it is a technology, i.e. a logical sequence of actions leading to the achievement of the goal: the creation of effective pricing for the company’s products. Practical pricing or pricing “As is” is often a continuous experiment to find the most optimal price, and on Monday the company thinks about increasing sales by reducing prices, and on Thursday recalls the need to increase profits by increasing prices. Continue reading

Effective management of the sales department of the enterprise.

Forecast revenue from sales of products for the item position is equal to the product of the forecast of the average consumer demand for the company’s products and the plan price of sales of products.
The production plan (purchase of goods) and its sales plan is set equal to the forecast of average consumer demand for products.
The production plan (purchase of goods) and its sales is a consequence of the forecast of the average consumer demand for the company’s products when the company uses the market approach to planning its business activities. The plan for sales of products should be equated to an accurate forecast of consumer demand for the company’s products, since in order to ensure competitiveness, an enterprise must be customer-oriented, and a customer-oriented enterprise must fully meet the needs of the target consumer in terms of quantity of products. Consumer demand for products under market conditions is a random variable, the instantaneous value of which for the future period of activity is impossible to predict or predict with 100% probability (accuracy). Continue reading

Accelerate your business, become a leader!
At different stages of the life cycle of an enterprise, they face complex business problems which require highly qualified specialists in a particular field of activity. But just to attract…

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How financial consulting activities are carried out - 7 main stages
As with any other complex intellectual process, consulting is a long and phased procedure. Preliminary stage - the choice of a consulting company. You need to choose a company as…

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