price or leave
Technology for effective marketing pricing “How to”
The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to the optimal increase in net profit, positive net cash flow and the market value of the enterprise.
First, it is a technology, i.e. a logical sequence of actions leading to the achievement of the goal: the creation of effective pricing for the company’s products. Practical pricing or pricing “As is” is often a continuous experiment to find the most optimal price, and on Monday the company thinks about increasing sales by reducing prices, and on Thursday recalls the need to increase profits by increasing prices. Continue reading
Effective management of the sales department of the enterprise.
Forecast revenue from sales of products for the item position is equal to the product of the forecast of the average consumer demand for the company’s products and the plan price of sales of products.
The production plan (purchase of goods) and its sales plan is set equal to the forecast of average consumer demand for products.
The production plan (purchase of goods) and its sales is a consequence of the forecast of the average consumer demand for the company’s products when the company uses the market approach to planning its business activities. The plan for sales of products should be equated to an accurate forecast of consumer demand for the company’s products, since in order to ensure competitiveness, an enterprise must be customer-oriented, and a customer-oriented enterprise must fully meet the needs of the target consumer in terms of quantity of products. Consumer demand for products under market conditions is a random variable, the instantaneous value of which for the future period of activity is impossible to predict or predict with 100% probability (accuracy). Continue reading