Effective credit policy of the enterprise
Why is there a need for an effective credit policy? Due to the high level of competition in the food market, the situation is such that in order to increase…

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Principles of consulting.
Philosophical history Any business as a living organism. Can a company successfully develop on its own? You will say that it is real. And the man? It is not known…

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Opportunities and threats for Russian capital in Ukraine
Recently, the situation around Russian business in Ukraine has been artificially inflated by information in the media about the threat of confiscation of Russian assets in response to the nationalization…

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Technology for effective marketing pricing “How to”

The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to the optimal increase in net profit, positive net cash flow and the market value of the enterprise.
First, it is a technology, i.e. a logical sequence of actions leading to the achievement of the goal: the creation of effective pricing for the company’s products. Practical pricing or pricing “As is” is often a continuous experiment to find the most optimal price, and on Monday the company thinks about increasing sales by reducing prices, and on Thursday recalls the need to increase profits by increasing prices. Continue reading

Effective management of the sales department of the enterprise.

Forecast revenue from sales of products for the item position is equal to the product of the forecast of the average consumer demand for the company’s products and the plan price of sales of products.
The production plan (purchase of goods) and its sales plan is set equal to the forecast of average consumer demand for products.
The production plan (purchase of goods) and its sales is a consequence of the forecast of the average consumer demand for the company’s products when the company uses the market approach to planning its business activities. The plan for sales of products should be equated to an accurate forecast of consumer demand for the company’s products, since in order to ensure competitiveness, an enterprise must be customer-oriented, and a customer-oriented enterprise must fully meet the needs of the target consumer in terms of quantity of products. Consumer demand for products under market conditions is a random variable, the instantaneous value of which for the future period of activity is impossible to predict or predict with 100% probability (accuracy). Continue reading

SUPPORT FOR PRIVATE INVESTMENT INFRASTRUCTURE
The current crisis has shown businesses and politicians that betting on speculative operations and inflating the market cannot be a long-term development strategy. The future of Ukrainian business in the…

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Improving the company's business processes
What is a company (enterprise, organization, institution): a set of structural units (departments, divisions, bureaus, workshops, sites, services) or a set of business processes? Of course, both. However, looking at…

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INVESTMENTS IN UKRAINE: FAVORABLE, BUT TOO TOO RISK
Investors are withdrawing assets from Ukraine, because over the past two years it has become difficult and dangerous for them to work here. Even such a dedicated partner to Ukraine…

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