Organizational Diagnostics as a method of improving the company
Often, the work of consultants in the organization of the customer reminds the notorious doctor’s appointment, when a patient “diagnosed in medicine”, who independently diagnoses, requires immediate effective treatment from the doctor. So the owner believes that he himself knows the weak points of his company and he needs only immediate effective actions to eliminate them. And the help of the employees of the consulting company specialists consists mainly in getting involved in a dispute about how the word marketing should be pronounced, which does not play any role for their daily practice, but they limit its functions by studying the prices of competitors in order to offer lower prices. than market, believing that thereby will ensure the competitiveness of their goods. However, the task of organizational diagnostics does not boil down to tightening the competences of the customer’s staff to the required level, but consists in deep “immersion” of consultants in the customer’s organization; review the workflow, conduct an audit of staff, examine the processes in progress, in order to develop standard techniques for their improvement and give comprehensive advice to eliminate deficiencies. Continue reading
Management Consulting for Your Business
Nowadays, “financial consulting” is becoming increasingly popular and is actively developing. Many who have simply heard about this concept, think: is it prestigious or necessary to apply for services to consulting firms? However, the most pressing issue is the lack of knowledge of what consulting is and how it can really help. How is it necessary to make changes in the company with the greatest effect and the smallest losses?
Any, even the most successful company, which has been operating in the market for a long time, faces management and financial problems. Continue reading
Technology for effective marketing pricing “How to”
The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to the optimal increase in net profit, positive net cash flow and the market value of the enterprise.
First, it is a technology, i.e. a logical sequence of actions leading to the achievement of the goal: the creation of effective pricing for the company’s products. Practical pricing or pricing “As is” is often a continuous experiment to find the most optimal price, and on Monday the company thinks about increasing sales by reducing prices, and on Thursday recalls the need to increase profits by increasing prices. Continue reading