Technology for effective marketing pricing "How to"
The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to…

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Effective management of the sales department of the enterprise.
Forecast revenue from sales of products for the item position is equal to the product of the forecast of the average consumer demand for the company's products and the plan…

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Business management must begin with accurate demand forecasting.
Without the use of mathematical methods of accurate and high-precision demand forecasting, it is impossible to provide high-quality solution of managerial tasks for the optimal increase in net profit, positive…

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more responsible part

Organizational Diagnostics as a method of improving the company

Often, the work of consultants in the organization of the customer reminds the notorious doctor’s appointment, when a patient “diagnosed in medicine”, who independently diagnoses, requires immediate effective treatment from the doctor. So the owner believes that he himself knows the weak points of his company and he needs only immediate effective actions to eliminate them. And the help of the employees of the consulting company specialists consists mainly in getting involved in a dispute about how the word marketing should be pronounced, which does not play any role for their daily practice, but they limit its functions by studying the prices of competitors in order to offer lower prices. than market, believing that thereby will ensure the competitiveness of their goods. However, the task of organizational diagnostics does not boil down to tightening the competences of the customer’s staff to the required level, but consists in deep “immersion” of consultants in the customer’s organization; review the workflow, conduct an audit of staff, examine the processes in progress, in order to develop standard techniques for their improvement and give comprehensive advice to eliminate deficiencies. Continue reading

Career in audit and consulting
For quite a long time, analysts have seen a steady growth in demand for specialists in the field of consulting and auditing. Moreover, personnel shortages are experienced by both large…

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Tales of Consulting Tribes
The development of the consulting services market goes through the same stages as other business lines. First, in the literal sense, all who feel like it are climbing. Then, most…

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HOW TO WRITE A COMMERCIAL OFFER?
How do you assess the investment component of Ukraine as a country with a market economy? Despite a certain political and macroeconomic instability during the last two years, the prospects…

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