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INTERNET MARKETING

Such statements are well founded, but most importantly – have a significant impact on other sectors of the economy. Today, the winners are those who have already transferred their business to whatever industry it belongs to, on the rails of e-commerce.
One of such companies is the representative of the German company TWL Contrado GmbH – the company LLC “Company Euroconsulting”, which, thanks to the use of various tools of Internet marketing, is developing dynamically in regional and international markets.
The company offers solutions to such strategically important tasks as attracting investments, searching for partners in the regions of Ukraine and abroad, comprehensive support in setting up foreign representative offices in Germany, and, more recently, has been active in commercial real estate sales.
Sergey Desyak, Director of Euroconsulting Company LLC, shared some secrets of using the Internet. He noted that in August 2003, the company’s management made a major stake in Internet marketing, which allowed expanding the scope of its activities in Kyiv, Odessa and Zaporizhia regions in a short time. “Having developed the English and German versions of our Internet resources, we practically without significant advertising budgets for their promotion provided customers in Europe and the CIS. Since October 2004, we have been carrying out an online newsletter “Business Ideas: Western, Central and Eastern Europe” every month, maintaining a constant marketing link with our target audience.
Due to the complex and systematic advertising activities on the Internet, at the moment more than 90% of our clients are foreign companies whose geography and interests are quite diverse. So now in development we have two large projects – in Hungary and in Ukraine. At the same time, the initiator of the project in Ukraine is the Swiss company Blue Label Yachting AG (Zurich), which offers innovations and investments for the organization of mass production of catamaran yachts in the southern regions of Ukraine. In Vinnitsa, with our support, a representative office of a Russian company is organized, which specializes in providing various services to mobile subscribers. ”
In addition to promoting goods and services, EuroConsulting has a fairly extensive use of the Internet in marketing research, questioning, prospecting costs, and determining the level of competition in various market segments. Special attention is paid to the analysis of statistics of Internet resources, which allows to judge the effectiveness of advertising, the work of search engines, geography and the interests of visitors.
“If we analyze the use of the Internet in business circles in Ukraine, the conclusion is that the majority of entrepreneurs intuitively feel that the Internet should be useful for their business, but they have little idea how. When accessing the Internet market without knowledge of the laws of Internet commerce, understanding the requirements of network users, the ability to find future buyers among them is indispensable, ”notes Sergey Desyak.
For this purpose, on June 8, 2005, Euroconsulting’s specialists for managers and managers of marketing, advertising, strategic planning of enterprises will hold a thematic seminar “Internet marketing: Practical use”. The seminar will be held with the support of the Control Committee in the field of foreign economic activity of the NGO “Gromadsky control”. Technical partner WDS Design Group.
More and more rarely, cries are heard that Western models are unacceptable for us, and “theirs” laws of a market economy do not work for us. And those who successfully run their business using local methods using Western methods refute these statements by their example.
For Ukraine, where rapid economic development has recently been observed, one of the most important forms of promoting real business is the improvement of its information support. Here the Internet comes to the fore, and the use of its information and marketing resources is becoming one of the key success factors.
However, quite often one has to deal with the very limited concept of “Internet marketing”, when it is reduced only to the promotion of products or is interpreted even more – as website creation and banner advertising. Such an understanding is a kind of “childhood disease” of Internet marketing in our country and points to huge prospects for those companies that are the first to master its various tools.

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