Effective management of the sales department of the enterprise.

Based on the fact that the highest goals of the company’s business are the optimal increase in net profit, positive net cash flow and increase in the market value of the enterprise, for the product sales department represented in the financial structure of the enterprise the simple marginal profit center model should be installed and used to effectively manage it following key (financial) indicators:
(1) marginal profit (for the center of marginal profit);
(2) a contribution to the coverage of fixed costs of the enterprise (for the center of marginal profits);
(3) revenue from sales of products (for the income center); Continue reading →