Technology for effective marketing pricing “How to”
The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to the optimal increase in net profit, positive net cash flow and the market value of the enterprise.
First, it is a technology, i.e. a logical sequence of actions leading to the achievement of the goal: the creation of effective pricing for the company’s products. Practical pricing or pricing “As is” is often a continuous experiment to find the most optimal price, and on Monday the company thinks about increasing sales by reducing prices, and on Thursday recalls the need to increase profits by increasing prices. Continue reading
Contents of the product sales department concept
The head of any level of management should think systematically.
The component that makes up the economy of a country, a sector of an economy, or a region is an enterprise — a business entity performing it for profit. Let’s understand “what is coming from” and how it is necessary to determine the purpose, functions, powers and responsibilities of the structural division of the enterprise “Department (department) of product sales.”
In the future, the product sales department means the product sales department, a sales branch or any other structural unit of the enterprise, functionally intended to sell its products, which can be:
(1) the sales department of industrial products of any sector of the economy, i.e. enterprises producing and selling finished products, works or services; Continue reading
The economic basis of effective management
Effective management of the sales department of products – the center of marginal profit is based on the manager’s understanding of the content of the economic and accounting model of the relationship dynamics “Costs of an enterprise – Production volume of finished products (goods purchased) and its sales – Profit”.
In the name of the models under consideration, the phrase “The volume of production of finished goods (purchase of goods) and its sales” is used with the use of the union “and”, which means simultaneity. This phrase means that:
(1) the models under consideration are applicable both to an industrial enterprise producing and selling finished products (works, services), and to a commercial enterprise purchasing and selling goods; Continue reading