INVESTMENTS IN UKRAINE: FAVORABLE, BUT TOO TOO RISK
Investors are withdrawing assets from Ukraine, because over the past two years it has become difficult and dangerous for them to work here. Even such a dedicated partner to Ukraine…

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INFORMAL VENTURE CAPITAL MARKET: BUSINESS ANGELS
The informal venture capital market consists of private investors who invest their personal financial resources in new and growing small firms. They are called "informal investors", or "business angels" (business…

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HOW TO WRITE A COMMERCIAL OFFER?
How do you assess the investment component of Ukraine as a country with a market economy? Despite a certain political and macroeconomic instability during the last two years, the prospects…

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Technology for effective marketing pricing “How to”

The name and content of this module reflects several ideas based on an understanding of the role of pricing in achieving the highest economic goals of an enterprise related to the optimal increase in net profit, positive net cash flow and the market value of the enterprise.
First, it is a technology, i.e. a logical sequence of actions leading to the achievement of the goal: the creation of effective pricing for the company’s products. Practical pricing or pricing “As is” is often a continuous experiment to find the most optimal price, and on Monday the company thinks about increasing sales by reducing prices, and on Thursday recalls the need to increase profits by increasing prices. Continue reading

Contents of the product sales department concept

The head of any level of management should think systematically.
The component that makes up the economy of a country, a sector of an economy, or a region is an enterprise — a business entity performing it for profit. Let’s understand “what is coming from” and how it is necessary to determine the purpose, functions, powers and responsibilities of the structural division of the enterprise “Department (department) of product sales.”
In the future, the product sales department means the product sales department, a sales branch or any other structural unit of the enterprise, functionally intended to sell its products, which can be:
(1) the sales department of industrial products of any sector of the economy, i.e. enterprises producing and selling finished products, works or services; Continue reading

QUESTIONS AND ANSWERS ON COACHING
Coaching is one of the ways to learn to learn effectively. It originated in the 90s of the 20th century. This was the period of the emergence of such communication…

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Business management must begin with accurate demand forecasting.
Without the use of mathematical methods of accurate and high-precision demand forecasting, it is impossible to provide high-quality solution of managerial tasks for the optimal increase in net profit, positive…

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HOW TO LEAD A COMPANY FROM THE FINANCIAL CRISIS
The reasons for the financial crisis in an enterprise can be both a general market downturn, an incorrectly chosen development strategy, and inefficient management work. Regardless, universal tools can be…

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