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Effective management of the sales department of the enterprise.
Forecast revenue from sales of products for the item position is equal to the product of the forecast of the average consumer demand for the company’s products and the plan price of sales of products.
The production plan (purchase of goods) and its sales plan is set equal to the forecast of average consumer demand for products.
The production plan (purchase of goods) and its sales is a consequence of the forecast of the average consumer demand for the company’s products when the company uses the market approach to planning its business activities. The plan for sales of products should be equated to an accurate forecast of consumer demand for the company’s products, since in order to ensure competitiveness, an enterprise must be customer-oriented, and a customer-oriented enterprise must fully meet the needs of the target consumer in terms of quantity of products. Consumer demand for products under market conditions is a random variable, the instantaneous value of which for the future period of activity is impossible to predict or predict with 100% probability (accuracy). Continue reading
Basics of Effective Entrepreneurship
How does optimal stock management and effective inventory management compare?
Optimal inventory management is SKU inventory management that meets any criterion (rule) of optimality, i.e. the best fit rule. The criterion of optimality consciously or unconsciously selects the subject of management, for example, a specialist in inventory management. Consequently, the correctness or inaccuracy of the choice of inventory management criteria determines the optimality or nonoptimality of their management.
The criterion for optimizing the inventory management of an enterprise should best suit its marketing, production, logistical and financial situation and the highest economic goals of the enterprise. Continue reading
Effective management of the sales department of the enterprise.
Based on the fact that the highest goals of the company’s business are the optimal increase in net profit, positive net cash flow and increase in the market value of the enterprise, for the product sales department represented in the financial structure of the enterprise the simple marginal profit center model should be installed and used to effectively manage it following key (financial) indicators:
(1) marginal profit (for the center of marginal profit);
(2) a contribution to the coverage of fixed costs of the enterprise (for the center of marginal profits);
(3) revenue from sales of products (for the income center); Continue reading
